Are you sick and tired of getting no results from Social Media?
You’ve created a profile on all popular platforms and you are updating it on a regular basis, but it doesn’t seem to be going anywhere.
Your fans or followers are growing at a snail’s pace and you hardly ever get a comment or share?
Does this sound familiar?
Social Media is a tough nut to track. Even more so, if you keep repeating the same mistakes over and over again.
At Jarvis, we want you to succeed at Social Media without breaking a sweat.
So let’s get down to business and read about the most common mistakes businesses make in Social Media Marketing, and then we will show you how to do it the right way.
So let’s begin.
Mistake # 1 – Having no plan:
Many social media marketers think that planning and strategizing are only for large enterprises.
They keep posting random stuff to their social media profiles and hope that some of it will come off.
If that is what you are doing, you are doing it all wrong.
You need to have some purpose.
Do you want to use Social Media to generate leads or get more visitors for your website? Are you looking for more exposure? Do you want more followers or loyal customers?
Answering all these questions is important because the message and the strategy will change with each different purpose.
Your Social Media Marketing plan will have goals (i.e. where do you want to get) and a strategy (i.e. how are you going to get there).
Everything else will revolve around these goals and strategies.
If you want to learn more about planning, see part two of our series: How Fortune 500 Companies Plan Their Social Media Marketing.
Mistake # 2 – No Consistency:
As a business, you need to produce good, engaging content on a consistent basis.
There’s no point in posting a couple of dozen posts within a span of few days and then abandoning the page for weeks.
If you are not consistent, you will not be able to convert the followers into customers, which is the ultimate goal. You must engage and retain your target audience for some time before they think of buying from you.
It’s common to have days when you’ve got so much to share and then some days when you can’t find the time or inspiration to post anything.
This is why it is so important to use a social media management tool like Jarvis.
When you’ve multiple stories or stuff to share, don’t post them all at once, schedule them for the next 3, 4 days.
It will give each one of those posts enough time to develop, and ensure that you don’t have those off-days.
Mistake # 3 – Not using a tool:
In a recent survey, 87% of marketers stated that they are not sure about the best social media management tools.
That’s not good.
You will be amazed at how much time and efforts a simple function like post scheduling or content recycling can save.
Without a tool, social media marketing can become a pain in the neck.
A good tool will make your life easier. So, do yourself a favor and invest in a good social media management tool.
In the 3rd chapter of this course, we will explain how to create, curate, or recycle content through a Social Media Management tool.
Obsessing over the number of fans:
Having a sizeable fan following is good.
It makes your business look credible but that is not the be-all and end-all of social media marketing.
This was evident in our latest research on how startups are using social media.
In spite of having substantial fans, most startups fell short on the engagement rate.
You should be focusing more on improving the engagement rate.
The best part is, when your focus shifts to engagement, and you start producing content that engages your audience, it will eventually boost your fan following (because the engagement and interaction will improve your organic reach).
In Chapter 4, you will read the time-tested methods for improving engagement rate.
Mistake #4 – Neglecting why they are here:
Last, and perhaps the biggest mistake … businesses keep disregarding the reason why users come to these websites.
They are on Facebook to connect with their friends and some entertainment.
They are on Twitter to keep up with the latest news and happenings.
They are on LinkedIn to find new opportunities for their business or career development.
They are on Pinterest for ideas or inspirations.
If you want them to pay attention, provide exactly what they are looking for.
It’s as simple as that.