What Nobody Told You about Content Marketing: 23 Places to Promote Your Posts
Moz and BuzzSumo recently carried out a study of more than 1 million articles.
The results painted a very grim picture.
- More than 50% of these articles had less than 3 shares and 75% had zero backlinks
- Out of 750,000 most-shared posts, more than 50% had no external links
- 85% of these articles were less than 1000 words
Does this sound like you?
Don’t you just hate it when popular blogs get a lot of attention while your posts fail to get noticed?
Want to know a secret?
Those blogs are not beating you at content creation. They are beating you at content promotion.
A big majority of blogs goes unnoticed and it’s not because their content is not good enough.
It’s because these bloggers or businesses make little to no effort to promote their content.
Here’s the thing:
You can keep creating killer content but it’s the promotion that lands the killer blow.
It’s a secret all successful content marketers know but don’t want to pass along.
You must spend equal time and resources on marketing as you do on content creation.
Below you will find a list of more than 20 places that you can use to promote your posts.
Some of them you already know but aren’t using to their full potential. Others will be new and worth giving a try.
Social Media Websites:
Did you know that Facebook sends more traffic to news and media websites than Google?
Social Media has grown beyond anyone’s expectation.
There’s no better place to promote your content than Social Media.
Start from the biggest one of all.
Facebook gets more than a billion users on daily basis. You are not going to get this kind of reach on any other platform.
Just remember they are not coming to read about your business or products.
Try to educate, entertain, or help them through your content and it’s a win-win situation.
I’ll suggest spending a small amount on Facebook Ads to get your first few likes.
Facebook allows you to target people from a certain location, age group, or job title. It means you can engage a potential customer at less than $1 dollar.
However, don’t give up on Facebook if you have no budget for paid ads. It will take some time but you will get the fans, given that you are posting good content on regular basis.
Also, consider using Instant Articles which is a new, responsive way of sharing your articles with Facebook Users.
As of late, Twitter is getting a little too noisy but you shouldn’t be discouraged by the clutter.
Businesses have had great success when they use it the right way.
What’s the right way?
Don’t try to achieve 140 different things from a tiny tweet of 140 characters.
A tweet with a URL, a couple of mentions, and a lot of hashtags doesn’t look good. Avoid having too much blue in your tweets.
While posting a link to your post, use visuals to stand out of the clutter and use interactive content like Questions or Polls.
Talking of polls, do you know Twitter allows you to add polls to your tweets?
It’s not nearly as big as Facebook or Twitter but that’s a plus point.
There’s no distraction and People are here to talk about business or profession. They will appreciate any content that helps them in this regard.
Post short extracts or summary of your article with a link.
You can also post complete articles using the “Publish a Post” feature.
Long Form articles work really well on LinkedIn because users don’t have to go anywhere else to read complete articles.
If your content receives lots of likes and shares, it will make it to LinkedIn Pulse, which means more exposure.
They also promote the trending stories from individual categories, so it’s worth investing your time in building a strong network and promoting your content on LinkedIn.
Google+ never really took off the way Facebook or Twitter did but hey, it’s Google.
A recent study discovered that Google +1s are given the most weight when it comes to Social Signals Google uses in its Algorithms.
This reason alone is enough to convince smart marketers to post on Google+.
Not to forget that features like “communities” or “collections” are doing quite well.
Search for relevant communities.
For Social Media, I can see lots of communities with more than 50,000 members.
Most of these communities are quite active so you can get your content in front of your target audience in a jiffy.
Collections work like a magazine. You can create a collection of posts based on specific topic or theme and others can follow your collections.
Mostly, businesses are using this feature to promote their own content, which is not what it was intended to be.
It will work much better if you can build a great resource for your target audience. Once you get some followers, you can easily promote your own blog posts from time to time.
Second only to Facebook and higher than Twitter, LinkedIn, and Google+ combined.
If your content falls in the categories like home décor, fashion, and beauty, health, travel, or weddings, you should consider promoting your posts on Pinterest.
But there’s a catch. You can’t post a link to your articles with a brief description like Facebook or LinkedIn.
You will have to use a high-quality photo or visual.
If you don’t have a high-quality photograph, just pick some quote or tip from your post and use Canva to create a visual.
Upvoting websites allow you to submit content like articles or blog posts.
If it’s good, users will upvote and you will get more exposure. If it’s not good, users will pass and if it’s really bad (or promotional in nature), users will downvote.
Stories and content with the highest votes are promoted on the main page and newsletters.
These websites will work only when you are actively participating in the community.
Once you’ve posted something from your blog, make at least 8 – 10 meaningful submissions before posting another one of your own.
Almost all of these sites reward active and helpful users with Karma points.
The more Karma points you have, the more weight your vote will carry.
Reddit is a very active community and a very aggressive one as well.
If you are not posting the right content, you will be down-voted, reported to moderators, and even ridiculed.
So be careful and post content only when it will be of help to redditors.
Search for a relevant subreddit and have a look at the description.
It’ll give you an idea of what kind of stories or posts you can post on this subreddit.
Participate in the community by posting helpful content or comments on other’s post.
They have recently launched a new site called Upvoted. It features some of the best and most voted content from Reddit community.
You cannot post directly to Upvoted but in case your content gets featured, you will get some great exposure for free.
Inbound is a community of more than 160k marketers.
If your content is in any way related to Online Marketing, SEO, Social Media, PPC, or B2B, you can try submitting it to Inbound.
Try to build a good relationship with the most active users in this community.
You will find their contact details or social media handles in profile.
Once you’ve made good connections, you can invite them to have a look at content that you just posted to Inbound.
You don’t even need to ask them to upvote because they will, given that your content is good enough.
Before you start, go through their submission guidelines to be on the safe side.
Members who violate any of these guidelines more than once can be permanently banned.
Growthhackers is similar to Inbound.org with a focus on content related to growth hacking.
Work on your title and mold it a little bit while keeping your target audience in mind.
Internet Genius deserves a mention.
It’s a Slack community where you can share your content and participate in discussions related to SEO, Social Media, PPC, and online marketing in general.
Bizsugar has a much broader range of topics.
Other than the marketing, you can also post content related to finance, management, technology, and anything that will be of interest to small businesses and startups.
The community is not as active as Inbound or GrowthHacker but you will still get some traffic, especially if you can manage to become a top member or contributor of the week.
Shocase is another fast growing community for marketing professionals.
News section at Ycombinator has a massive following.
If you are targeting people interested in programming, tech, gadgets, and devices, try your luck on Hacker News.
The content needs to be really, really interesting and newsworthy (AKA controversial) in order to get their attention.
If your post can get 10 – 15 upvotes in less than an hour, there’s a chance that you will be featured on the first or second page, which is awesome.
Quibb is a members-only platform and they accept just 42% of applications (as mentioned on their website).
It’s a great place to network with people from the same field or profession. You can share industry news and your own content every now and then.
Webdesignernews is an upvoting community for news, stories, and articles about anything relate to web design or web development.
Your link will have to be approved by their editors before it appears on the website.
Your id or website will be banned if you continue to post low-quality links. So post only quality and relevant stuff.
As the name suggests, Dzone is a community of developers and programmers (with more than a million members).
Main categories include Web Development, Java, Database, Big Data, Cloud, IOT, and Mobile.
You can post your article in their Links section though they give priority to the content published on their own platform.
This community is dedicated to “how to articles” or tutorials on programming, web design, and development topics.
Quora is a Q&A website but you can use it to promote your blog posts and guides.
If you’ve written a detailed guide or article, search for a relevant question. Create a unique answer and share the link to your article.
You might not get a lot of visitors or exposure from social bookmarking websites but it’s free and every single visit counts.
Remember you are looking for more traffic and exposure.
You shouldn’t waste any opportunity, no matter how small it is.
There’s no need to work on 100 different social bookmarking websites. Just choose the top 3 or 5 and it’ll do the job.
StumbleUpon is the fourth highest source of traffic from Social Media websites. Submit your content to StumbleUpon community.
It’s one of the oldest bookmarking websites and as of January 2015, it still has almost 12m active users.
Scoop.it allows you to create boards or pages about a particular topic. You can also post links on other’s relevant boards.
While posting content to social bookmarking websites, make sure that you are choosing an interesting title and relevant tags.
Content like breaking news, lists, hacks, and interesting “how to” articles will work the best.
Spend some time on building relationships with active users on these websites.
Send them a short message when you post something. If they like your post, it will get the early traction needed to get on the main page.
Viral Content Buzz:
Viral Content Buzz works on a crowdsourcing model.
Once you sign up, you will get a dashboard with content submitted by others.
Earn credits by sharing their content and use this credit to get your content shared by other members. It sounds like an exchange, except that you can pick what you want to share.
You will get Facebook Likes and Tweets from real social media accounts.
Socialbuzzclub is another community that works pretty much the same.
You can also get your recent blog posts or articles published in a local magazine or newspaper.
There are magazines or websites that accept previously published articles. If you think your content is a good fit, there’s nothing wrong in pitching them the idea.
Medium allows you to republish articles from your blog.
However, you don’t need to post every single article. Choose topics which are worthy of discussion (or controversial) to use on Medium.
Sign up with your Twitter account and all of your Twitter contacts will automatically become your followers at Medium (given that they’re using the platform).
Search for blog posts on relevant topics from the past 30 days or so.
Go to these posts and add a detailed comment.
Don’t forget to leave a link to your blog post.
Do you have a list of subscribers?
Let them know that you’ve published a new post and what’s in it for them.
So there you are: a grand list of 23 places that you can use to promote your content for free.
Now go out and start promoting your posts on all of these platforms.
Trust me. You’ll be glad you did.